Remote | July 2025–July 2026

• Led social media content strategy and operations across five international brands in cybersecurity, privacy, technology, SaaS, and online services.

• Managed and supported a multidisciplinary team of writers, editors, producers, designers, and social media specialists.

• Created editorial standards, content workflows, quality-control processes, AI guidelines, and research frameworks.

• Developed SEO, AEO, GEO, YouTube, and social media strategies using audience, search, affiliate, and performance data.

• Increased one YouTube channel’s annual views by 545%, from 631,000 to 4.07 million, while improving watch time, impressions, and subscriber growth across several brands.

• Increased weekly publishing output from six to nine videos without increasing headcount or budget.

Remote | November 2022–July 2026

• Researched, wrote, edited, and updated long-form articles on cybersecurity, artificial intelligence, privacy, finance, software, web hosting, and consumer technology.

• Produced guides, reviews, comparisons, reports, statistics articles, and educational content for international audiences.

• Delivered an average of 10,000+ words of research-driven content per month.

• Used government publications, academic research, industry reports, company documentation, original datasets, and expert sources to support accurate content.

• Edited content for clarity, structure, tone, accuracy, readability, SEO, and brand consistency.

Remote | July 2025–December 2025

• Developed content strategies across YouTube, Instagram, TikTok, Facebook, LinkedIn, and Pinterest for multiple brands.

• Planned content calendars based on audience needs, search demand, trends, competitor activity, product priorities, and commercial goals.

• Optimized titles, descriptions, thumbnails, scripts, captions, calls to action, and affiliate placements to improve reach, engagement, clicks, and conversions.

• Analyzed views, watch time, click-through rates, audience retention, follower growth, link requests, affiliate performance, and sales data.

• Helped grow one regional social account by more than 1,000 followers in approximately nine months while generating several hundred monthly link requests and the project’s first affiliate sales.

Ontario, Canada | November 2016–March 2020

• Generated more than $1 million in annual travel sales through research, consultation, and tailored recommendations.

• Ranked as the company’s leading web-chat sales consultant, with an approximately 8% conversion rate.

• Researched destinations, flights, hotels, packages, visa requirements, and complex itinerary options.

• Explained detailed travel policies, pricing, restrictions, and booking terms in clear, customer-friendly language.

• Contributed to website content, promotions, social media initiatives, and customer information resources.

• Built long-term customer relationships through accurate advice, responsive service, and strong written communication.

Ontario, Canada | November 2013–November 2016

• Managed, coached, and trained a team of 15–20 customer service and travel sales employees.

• Created training materials, process guides, internal resources, and written communication standards.

• Reviewed customer interactions for clarity, accuracy, tone, compliance, and service quality.

• Used performance data and quality assurance reviews to identify training needs and improve processes.

• Handled escalated customer cases requiring research, judgment, problem-solving, and careful communication.

• Supported recruitment, onboarding, performance management, and day-to-day team operations.