Sponsored posts are everywhere.
There, I said.
If you have been hanging out in the blogosphere for any amount of time, then you have come across countless sponsored posts and ads. And a lot of the time, you probably don’t even realize it!
Many bloggers (especially those who have been around for a while) have already clued into the fact that sponsored posts are a really easy way to monetize your blog.
But, if you’re anything like me, maybe you’ve only been blogging for a few months. Or maybe you’re just starting to monetize. And the thought of sponsored posts just seems overwhelming.
After all, there are so many different companies and networks offering sponsored post opportunities, that it’s practically impossible to know where to start. And better yet, to know which ones actually work.
That’s why I decided to put together this post. I want to give you a genuinely helpful resource that will help you land your first sponsored post opportunity.
How to Find Sponsored Post Opportunities as a New Blogger
How to Prepare for Sponsored Posts
Before you start researching how and where to find sponsored post opportunities, you might want to take a step back and determine if your blog is actually ready for sponsorship! That means you need to go self-hosted and up your social media game.
Not self-hosted yet?
Just open up my tutorial on how to start a profitable blog and I will walk you through the steps of going self-hosted with Siteground. It’s the same company I use to host my own blog and I always recommend them to fellow bloggers!
Click here to sign up for Siteground. You will be up and running in just a few minutes!
Worried about your social media numbers?
Don’t be. In most cases, you don’t need to have thousands of followers in order to find sponsored post opportunities. Instead, companies are looking for bloggers/influencers with an engaged audience! So, try to encourage your followers to comment and engage on your social media and blog posts.
Related Reading: How to Create a More Engaged Instagram Audience
The Best Influencer Networks for Bloggers
There are a lot of media networks out there for bloggers who want to get into sponsored posts. Most of them require you to fill out an application that includes your contact information, social media channels and average number of monthly blog visitors.
I know this can be intimidating if you have a small following, but please don’t get discouraged. Even if your application is rejected, you can always apply again in the future.
Honestly, you have nothing to lose!
This is my favourite network for sponsored post opportunities hands-down. Once you are accepted to Linqia, your blog and online presence are considered a “community”, with you being the community leader. Linqia will email you if they think your community is a good fit for a specific brand campaign. They tend to work with big-name brands and operate on a pay-per-click basis, which means you get paid each time someone clicks the sponsored links on your blog or social media channels. It’s free to sign up.
I just recently became a member of Cooperatize and have been pleasantly surprised by the available opportunities! Influencers can apply to five campaigns per month, which you can find in the dashboard. From what I’ve seen so far, there are a lot of travel-related opportunities – making it the perfect network for travel bloggers! It’s free to sign up.
The last program I’m going to recommend to you is Tapinfluence. They work with big-name companies and offer you the potential to earn a lot of extra cash. Influencers also get access to some amazing free resources like ebooks and webinars all about influencer marketing. I recently worked with them on a blog post about Quebec and the experience was great! It’s free to sign up.
Related Reading: How to Become an Influencer
How to Use Direct Marketing to Your Advantage
A lot of bloggers tend to forget about this option. But, rather than waiting for a network or company to reach out to you for a sponsored post – you can always make the first move.
If there is a company that you’re passionate about, it doesn’t hurt to send them an email and ask if they want to work with you!
So, before you start contacting all of your favourite brands – just brace yourself for the possibility that they won’t want to work with you. And that’s okay! Just because they say no right now, doesn’t mean you won’t have the chance to work with them in the future. Be polite and don’t burn any bridges!
Here are some handy tips for sending out your first pitch:
- Introduce yourself and your blog. Explain the theme of your blog and include a few statistics like your monthly page views and social media followers.
- Explain why your blog is a good fit for their products or services. Include a few compliments about the company and tell them why you want to work with them.
- If you’ve worked with any companies in the past, mention them. Include links to any of your previous sponsored posts.
- Finish off the email with your name, email, blog link and maybe even your social media handles.
Related Reading: How to Land Sponsored Travel as a Blogger
The Importance of Online Blogging Communities
Another great place to find out about sponsored post opportunies are online blogging communities. And my favourite ones are on Facebook!
Facebook groups are full of bloggers helping other bloggers. Oftentimes, when one person finds out about an opportunity, they will share it with the rest of the group.
Obviously, it can be difficult knowing which Facebook groups are the best ones to join. I highly suggest signing up for my Secret Library, where you will find my Facebook Group Masterlist. It includes over 40 of the best groups on Facebook!
And don’t forget to join my very own group called the Blog Nest. It’s a great place to connect with other bloggers, promote your content and discuss sponsored post opportunities. Did I mention it’s free?
This should go without saying, but please ensure that you only publish content that you’re proud of!
Money is great. But, don’t accept a sponsored post just for the heck of it! If it doesn’t resonate well with your audience, don’t bother.
The most important thing is to stay true to yourself. Keep posting helpful and interesting content. Your readers will notice and thank you for it!
And at the end of the day, aren’t your readers the most important factor?
If you’re feeling hungry for more blogging tips, check out some of my latest posts:
- Affiliate Marketing Guide for Bloggers
- How to Use Tailwind to Boost Your Blog Traffic
- 8 Simple Steps to Starting a Profitable Blog
And before you leave, make sure you scroll on down to the comments and let me know your thoughts on sponsored blog posts! Are you dying to work with any brands? Has this post left you feeling confident enough to dip your toes into the sponsored world?