How to Land Sponsored Post Opportunities

September 6, 2017

Sponsored posts are everywhere.

There, I said.

If you have been hanging out in the blogosphere for any amount of time, then you have come across countless sponsored posts and ads. And a lot of the time, you probably don’t even realize it!

Many bloggers (especially those who have been around for a while) have already clued into the fact that sponsored posts are a really easy way to monetize your blog.

But, if you’re anything like me, maybe you’ve only been blogging for a few months. Or maybe you’re just starting to monetize. And the thought of sponsored posts just seems overwhelming.

After all, there are so many different companies and networks offering sponsored post opportunities, that it’s practically impossible to know where to start. And better yet, to know which ones actually work.

That’s why I decided to put together this post. I want to give you a genuinely helpful resource that will help you land your first sponsored post opportunity.

If you have any questions after reading this post, please leave me a comment or send me an email! And if you want someone to evaluate your blog and figure out what needs improvement, sign up for one of my brilliant blog audits.

HOW TO GET SPONSORED POST OPPORTUNITIES

This post contains affiliate links, to find out more information, please read my disclaimer. If you have any questions or suggestions, please contact me.


Before we get into the how and where to find sponsored post opportunities, I think we should determine if your blog is actually ready for sponsored content.

First and foremost, your blog should be self-hosted.

The company I use to host this blog is called Siteground and I recommend them to everyone for a few reasons:

  • They are faster and safer than the majority of other blogging platforms.
  • Their customer support is seriously amazing. 24/7 live chat anyone?
  • You get a quick, painless and totally FREE website transfer

Sign up for Siteground here. Then follow my tutorial on how to start a self-hosted blog. I’ll have you up and running in less than 30 minutes my friend!

Secondly, you need to be active on social media.

I’m not saying that you need to have thousands of followers (although this is a prerequisite for some companies), but you should definitely have a following of some sort. Why would a company want to work with you if nobody is going to see your sponsored posts?

Companies want to work with bloggers that have an engaged community of readers and followers. So, rather than focusing on growing your numbers – try to encourage your current audience to comment and engage on your social media and blog posts.

So, if you have a self-hosted blog and an engaged social media audience – you might be ready for sponsored posts.

Now let’s talk about where you can find sponsored post opportunities.

1. MEDIA NETWORKS

There are a lot of media networks out there for bloggers who want to get into sponsored posts. Most of them require you to fill out an application that includes your contact information, social media channels and average number of monthly blog visitors.

I know this can be intimidating if you have a small following, but please don’t get discouraged. Even if your application is rejected, you can always apply again in the future.

Honestly, you have nothing to lose!

I’m going to list out a few of my favourite media networks for bloggers and list the benefits for each one.

Linqia

This is my favourite network for sponsored post opportunities hands-down. Once you are accepted to Linqia, your blog and online presence are considered a “community”, with you being the community leader. Linqia will email you if they think your community is a good fit for a specific brand campaign. Here are some of the reasons why I love using Linqia:

  • You get the chance to work with high quality brands like Yoplait, Kotex and Huggies – just to name a few.
  • They operate on a pay-per-click basis. Which means that you get paid each time someone clicks the sponsored links on your blog or social media channels.
  • It’s totally free to sign up for Linqia.

Social Fabric

I just recently became a member of Social Fabric. So, I haven’t yet participated in any campaigns – or as Social Fabric calls them, shopportunities. But from what I’ve heard, this is a great network to work with for a number of reasons:

  • They operate on a flat-fee basis. Which means that you get paid for each social media or blog post regardless of the number of clicks or purchases.
  • Your performance is monitored by campaign leaders who track your analytics. This will determine the amount of shopportunities you can be apart of in the future.
  • Members also have access to several courses that are designed to help grow your blog.

Pollinate Media & Weave Media

These two media networks are combined because they are technically the same company. They have similar application requirements but Pollinate only accepts influencers with a minimum of 20,000 page views per month and Weave is designed for smaller bloggers still growing their audience. You might want to join one of these networks because:

  • They send out newsletters with campaign opportunities, allowing you to apply individually to each campaign you’re interested in.
  • They are highly regarded in the industry and often work with well-known brands.



2. DIRECT MARKETING

A lot of bloggers tend to forget about this option. But, rather than waiting for a network or company to reach out to you for a sponsored post – you can always make the first move.

If there is a company that you’re passionate about, it doesn’t hurt to send them an email and ask if they want to work with you!

By using this method, I’ve been able to land several sponsored hotel stays throughout Canada and this awesome suitcase! But, if I’m being totally honest, the majority of my direct emails end with a no.

So, before you start contacting all of your favourite brands – just brace yourself for the possibility that they won’t want to work with you. And that’s okay! Just because they say no right now, doesn’t mean you won’t have the chance to work with them in the future. Be polite and don’t burn any bridges!

Here are some handy tips for sending out your first pitch:

  • Introduce yourself and your blog. Explain the theme of your blog and include a few statistics like your monthly page views and social media followers.
  • Explain why your blog is a good fit for their products or services. Include a few compliments about the company and tell them why you want to work with them.
  • If you’ve worked with any companies in the past, mention them. Include links to any of your previous sponsored posts.
  • Finish off the email with your name, email, blog link and maybe even your social media handles.

3. BLOGGING COMMUNITIES

Seriously, there are so many blogging communities out there. And my favourite ones to join are on Facebook!

Facebook groups are a great place to find out about sponsored post opportunities. These little communities are full of bloggers who want to help each other. So, when someone finds out about a sponsored post opportunity, they share it with the group!

It can be hard to know exactly which Facebook groups to join, so if you’re feeling lost – sign up to join my Secret Library, where you can access my Facebook Group Masterlist. I’ve included 35 of the best Facebook groups for bloggers!

Oh, and don’t forget to join my very own Facebook group – The Blog Nest. It’s a great place to connect with other bloggers and discus sponsored post opportunities!

Now, this should kind of go without saying, but make sure that you only publish content that you’re proud of. Don’t accept a sponsored post opportunity just for the heck of it. If it won’t resonate well with your audience, don’t bother with it.

Stay true to yourself. Keep posting helpful and interesting content.

Your readers will thank you for it.

And at the end of the day, aren’t they the most important factor?

FINAL THOUGHTS

The world of sponsored content is a big one. So, I realize that this post is just barely scratching the surface. It’s a good idea to start small and work your way up the ladder. Today, you can start my joining a few Facebook groups and signing up for Linqia.

In the near future, I want to write more about this topic and perhaps even share the exact email that I send out to companies! So, stay tuned my friend.

If you’re feeling hungry for more tips about monetizing your blog, check out my latest income report.

Let’s talk sponsored content in the comments:

What brand are you dying to work with?

Has this post left you feeling confident enough to contact them?


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28 Comments

  • Jen | My Healthy Homemade Life

    Very helpful. I hadn’t heard of many of these. Thank you!

    September 7, 2017 at 12:20 Reply
    • Maya

      Awesome! Glad you could learn something new Jen.

      September 7, 2017 at 14:49 Reply
  • leanne

    Great blog – I’m definately goin g to check out linqia! Thanks

    September 7, 2017 at 12:26 Reply
    • Maya

      Thanks Leanne! Linqia is hands-down my favourite network. Can’t wait for you to try it out! 🙂

      September 7, 2017 at 14:49 Reply
  • Jillian

    Thanks for sharing these tips! I’m a newer blogger and often worry about even trying to monetize it now 🙂

    September 7, 2017 at 12:26 Reply
    • Maya

      You’re SO welcome Jillian! Monetizing your blog is much easier than it sounds. You just have to start small! If you ever have any questions about it, just let me know!

      September 7, 2017 at 14:50 Reply
  • klaudia

    Very neat post! Thanks a lot for sharing these tips, although I do get quite some paid opportunities, I will surely look into Linqia. This sounds promising! I love your blog, really great layout.

    September 7, 2017 at 12:51 Reply
    • Maya

      Thanks so much for the kind words Klaudia! I’m glad you liked the post. Definitely try out Linqia! I think you could land some great partnerships on there! 🙂

      September 7, 2017 at 14:51 Reply
  • Elizabeth Fox

    I’d love to know more about step #2. I’ve been sending emails out for a while now. I get ignored a good portion of the time. I’d love to learn how to word my email in a more enticing way.
    Your other tips were very helpful too. I’ve never heard of any of those affiliate companies. I’m going to check them out now!

    September 7, 2017 at 13:30 Reply
  • Leighann

    Love this information! You also listed some of my favorrrrrite influencer agencies! I haven’t directly reached out to anyone, but plan to in the future! Thank you for sharing!

    September 7, 2017 at 14:04 Reply
    • Maya

      Thanks Leighann! Those agencies are the best. They really simplify the entire process. But as I mentioned in the post, direct marketing is my go-to for sponsored content! Hope you try it out soon!

      September 7, 2017 at 14:52 Reply
  • Lydia

    Great tips! As a fellow blogger, it can be really hard to land those great jobs with the brands that you love and want to work with. I need to be better at reaching out myself.

    Lydia

    September 7, 2017 at 14:07 Reply
    • Maya

      Thanks Lydia! It all comes with practice. Every time I reach out to a new company, I get better and better at crafting the perfect pitch! 🙂

      September 7, 2017 at 14:53 Reply
  • Ayanna @ 21FlavorsofSplendor

    Great tips!! I have not decided to monetize my blog yet, but I am going to save this post for when I do.

    September 7, 2017 at 15:52 Reply
  • Megan | Mama on Main Street

    Loved this post! I’ve been thinking about reaching out to a few companies and it sounds like it’s worth it! Thanks for the motivation.

    September 7, 2017 at 20:02 Reply
  • Kaitlyn Ontiveros

    Very helpful. Answered a lot of questions I had. Thanks!

    September 7, 2017 at 22:36 Reply
  • Paula @ I'm Busy Being Awesome

    This is incredibly helpful. I haven’t done any sponsored posts. I’m pretty new to blogging, and I had no idea how to even approach it. Thank you so much for sharing this information!

    September 8, 2017 at 00:19 Reply
  • Keri

    So helpful! Thank you so much for this!

    September 8, 2017 at 01:13 Reply
  • Dyana

    I used to accept sponsored posts without any prior knowledge about them and it honestly didn’t mesh with the rest of my content. I’ve heard good things about Linqia I need to check them out!

    September 8, 2017 at 03:37 Reply
  • Tyra

    Saving this post for later Maya! So helpful! I’m hoping for October I can get started on sponsored posts! Still trying to find my groove with my blog.

    September 9, 2017 at 00:05 Reply
  • Jolinda Mapp

    Thanks for the suggestions! I’m very new to the blogging life still and not quite ready to add more to learn. So I will definitely pin this for later.

    September 9, 2017 at 22:58 Reply
  • Irene Wanderluster

    Nice! So helpful, still learning about the sponsored post, I want to try some of the programs you mentioned. I read that Linquia asks for a high number of followers or pageviews so I have to work on that and start with other programs. Thanks for the advice!

    September 11, 2017 at 19:55 Reply
  • Abbey

    Pinned this for later! I am an Amazon affiliate and make a little each month with them, but really want to get my blog to the next level. I am going to give all these a good read and start getting them implemented! Thank you!

    September 12, 2017 at 00:07 Reply
  • Mimi

    Great posts. I have pinned this to refer to it later. Thanks for sharing!

    September 12, 2017 at 17:22 Reply
  • Kelly

    Thanks for sharing! I like the idea of just reaching out to a brand and seeing what happens. The worst they can do is say no!

    September 12, 2017 at 17:30 Reply
  • Amy Poulton - Page Traveller

    Hey, this is brilliant, thank you! Ive been umming and ahhing about considering sponsored posts for a while and though I have a little way to go, this has definitely cleared up a few things. Thank you so much for sharing!

    September 13, 2017 at 01:23 Reply
  • Emma

    This post is perfect! I was actually thinking of starting to look for sponsored posts opportunities the other day, so this is really helpful. Thanks!

    September 20, 2017 at 05:52 Reply
  • Sharon

    Very helpful. Currently learning more about this and this is definitely helping. Thank you!!

    September 21, 2017 at 11:09 Reply
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