9 Ways You Can Improve Your Blog Today

October 15, 2017

I’ll admit it.

Running your own blog can be a little overwhelming.

Sometimes, it seems like there are a million things you need to be doing!

Whether you want to write better content, get more traffic or make more money – it can be hard to know what to focus on first.

Before you start pulling your hair out, take a deep breath and know that you are not alone!

All bloggers feel overwhelmed sometimes.

I think it’s important that we help each other navigate through all the chaos!

Which is why I’ve decided to write a helpful list of 9 ways you can improve your blog TODAY. And although these methods are designed to help you boost your traffic and make money blogging, they will also help you become a better blogger.

And honestly, who doesn’t want that?

Let’s improve our blogs together!

HOW TO IMPROVE YOUR BLOG IN 9 EASY STEPS!

These blogging tips will help you improve your blog! Everything from blog branding, blog design, SEO and social media will help make your blog successful. Click through to find out more!

This post contains affiliate links, to find out more information, please read my disclaimer. If you have any questions or suggestions, please contact me.


1. Treat Your Blog Like a Business

Before you start trying to improve your blog, you need to make sure that it was set up properly in the first place.

Your blog needs to look and feel professional. So, start treating it with some respect!

The first step is to get your own domain name and go self-hosted with Siteground.

I recommend Siteground for 3 major reasons:

  • They are faster and safer than the majority of other blogging platforms.
  • Their customer support is seriously amazing. 24/7 live chat anyone?
  • You get a quick, painless and totally FREE website transfer

With Siteground, you can run your own blog for $3.95 a month. That’s less than the price of a drink at Starbucks. At least in Canada… those things are so damn expensive!

So, if you’re not self-hosted yet, snag a plan with Siteground and then read my step-by-step guide on how to start a successful blog.

And if you’re on the fence about whether or not hosting is worth it, check out this post I wrote that explores the benefits of both free and self-hosted blogging.

2. Develop Your Branding

I’m going to be honest with you.

In order for your blog to be successful, it has to look nice.

Actually, it has to look better than nice. It has to look beautiful.

Start with your website theme. If you’re using a free one, it might be time to upgrade to a paid theme which will give you more customization options. Make sure it’s responsive, easy to navigate and mobile-friendly.

Then, work on developing your brand. Choose a couple different fonts and a set of complimenting colours to use across your blog and social media channels.

Get yourself a professional logo or header. You can try designing one yourself for free on Canva. But you might want to hire a graphic designer to create one for you on Fiverr. That is my go-to site for inexpensive yet high-quality online services!

3. Let Your Personality Shine

Not only is this going to make you a better writer, but it’s going to make you more relatable.

Even if you’re blogging about a serious topic, I can guarantee that your audience doesn’t want to read a stiff and lifeless article.

So, let your voice come through in your writing! Talk a little bit about yourself and share personal stories. Don’t be afraid to use slang or break grammar rules sometimes.

Basically, just try writing in the same way you talk. I find that dictating my posts out loud helps my writing sound more natural.

It might be difficult at first, but eventually, you’ll find your own unique style. And your readers will notice (and love you) for it!

4. Make Your Writing SEO Friendly

It seems like a lot of bloggers are clueless when it comes to SEO, or search engine optimization.

I get it. Just the word itself looks intimidating. But trust me, it’s important!

SEO will help bring you more traffic from Google. So, if you want to increase your blog traffic, you need to take SEO seriously!

Start by opening up my SEO Tips for Bloggers post.

It’s perfect for non-techie bloggers who need to learn the basics of search engine optimization. I cover everything from finding the right keywords to ensuring your images can be found in search engines too. And I give you some general tips on how to get your blog posts to rank high in search results.



5. Create a Better Social Media Strategy

Posting to your social media accounts whenever is just not good enough anymore.

If you want to gain traffic from social media and actually connect with your followers, you need to have a serious strategy in place.

The hard part is that every platform requires a different strategy.

Facebook: This platform is a fantastic way to get more traffic to your blog. But outside of Facebook groups (which I’ll talk about in my next point), it can be tough to get traffic to your Facebook page. My suggestion is to create a posting schedule and utilize the automatic scheduling tool on your page! And if you can afford it, you might want to try boosting your posts or running Facebook ads.

Twitter: If I’m being totally honest, I get the least amount of traffic from Twitter. But that doesn’t mean it’s not an important tool for bloggers. Twitter is a great place to connect with your audience on a more personal level. Share a behind-the-scenes look at your blogging process or daily lifestyle! Anything that helps your readers feel more connected to you. Twitter is also a great place to connect with other bloggers and share their content too!

Pinterest: This visual search engine has been an absolute game-changer in the blogosphere. If utilized correctly, it’s possible to totally skyrocket your traffic using Pinterest! I wrote an entire post about My Powerful Pinterest Strategy, which is a good place to start if you need to up your pinning game. And I also wrote a post about the Best Pinterest Group Boards for Bloggers. If you’re creating or changing your social media strategy, I highly suggest taking Pinterest more seriously!

Instagram: Never mind getting page views, it can be hard to even get new followers on Instagram! Which is why I think it’s important to focus less about the numbers on this platform. Try using Instagram simply as a way of connecting with your readers. Hop on Instagram Stories and casually talk to them.

6. Join Blogging Communities

And one of the best places to find blogging communities is Facebook.

Facebook groups are an invaluable tool for bloggers. They are a great place to ask questions, get feedback, meet other bloggers, promote your content and generally improve your blogging strategy!

I’ve actually created my own Facebook group called The Blog Nest.

Each day, there is a new thread that encourages you to share your blog content or social media channels. Plus, everyone is welcome to post questions and start discussions on the group wall. The result is an extremely welcoming and informative group. So, go ahead and join my Facebook group for free.

And if you’d like to find some more awesome Facebook groups, subscribe to my blog and I’ll send you a password to my exclusive content library, which includes a list of over 30 helpful Facebook groups for bloggers!

7. Grow Your Email List

If you haven’t already started an email list, then please do yourself a favour and start one. Like, right now!

Having an email list is so important. That’s because social media, search engines and algorithms in general are constantly changing. And you don’t really know how these changes are going to effect your traffic.

You know what doesn’t change?

Your email list.

It’s yours. It will always be available to you. And perhaps the best part is that your list is FULL of people who genuinely care about you and your blog.

I highly recommend using an email provider to grow your email list. I currently use Mailerlite, which is free for up to 1000 subscribers. They make it easy to design newsletters, forms and landing pages. Plus, their website is very user-friendly!

And to help grow your email list even faster, you might want to offer your subscribers a freebie related to your niche. This could be in the form of a checklist, printable, email course or ebook!

8. Create a Better Monetization Strategy

I’m going to go out on a limb here and just assume that at some point, you want to learn how to make money blogging.

Well, in order to do that – you’re going to need a good strategy!

Start by identifying your target audience and find out what kinds of products or services they are buying already. This should give you an idea of what types of products you can create yourself and what companies you can become an affiliate for.

Check out my latest income report for some monetization inspiration.

Once you have your affiliate links or services ready to go, try writing your blog posts AROUND these products. And not the other way around.

Don’t squeeze affiliate links into posts that aren’t relevant. Write a blog post with the intention of promoting a specific affiliate and things will flow much nicer.

The most important thing is to keep trying new things. If something isn’t working, change it. With enough trial and error, there’s a good chance you’ll learn how to make money blogging!

9. Invest in Your Blog

If you really want to improve your blog, then be prepared to invest more into your blog.

I’m talking more time, more effort and yes, more money.

Investing in your blog will help you grow your audience and create better content.

You can start by taking a look at The Ultimate Toolkit for Bloggers. This page is full of the tools and resources that I use to help run my blog. It’s basically my holy grail of blogging. And there might be something in there that could help you!

And, I know that for a lot of people, investing more time and money into your blog might be really hard. Just know, that you don’t have to do it alone!

There are plenty of bloggers out there who are going through similar feelings and are totally willing to help you out. Like, me! I would love nothing more than to help you reach your blogging and business goals.

If you’re not feeling totally confident with your blog, think about scheduling one of my brilliant blog audits! Find out more information about my blog audits here.

These blogging tips will help you improve your blog! Everything from blog branding, blog design, SEO and social media will help make your blog successful. Click through to find out more!

Final Notes

Blogging is a crazy, fun and extremely rewarding journey.

I’d be lying if I said that starting this blog hasn’t changed my life for the better.

And although some days, it can feel almost impossible to “make it” in this ever-changing online world – I promise that is totally possible.

Set aside a little bit of time each day to work on your blog. Even if it’s just 15 minutes. Work towards improving your content and strategies. Your readers will notice. And they’ll appreciate you for it.

Be sure to check out the rest of my >> blogging tips << if you’re feeling hungry for more information!

And, don’t forget to subscribe to this blog to get access to my secret content library! It’s full of blogging printables, checklists, stock photos and social media resources!

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20 Comments

  • Asha @ Adventures With Asha

    Great post Maya! I especially loved the note about letting your own voice shine through! I’m willing to excuse quite a few things on someone’s blog if I feel like I’m connecting with them and can see their personality coming through each post!

    October 16, 2017 at 00:38 Reply
  • sarah

    I really need all this advise specially creating a social media strategy. I agree with you that blogging is fun crazy and very rewarding. I can’t wait to read more from your blog.

    October 16, 2017 at 06:12 Reply
    • Maya

      Social media is SO important. Especially for new bloggers! Thanks for reading Sarah! 🙂

      October 17, 2017 at 13:12 Reply
  • shannon

    These are all so so true- it is so much work but so worth it. Every time I read one of these I’m like damn I need to utilize pinterest more. So I need to start doing that. Thanks for the great tips!

    October 16, 2017 at 20:47 Reply
    • Maya

      Pinterest is honestly a blogger’s best friend! You should definitely start using it more! Thanks for reading Shannon! 🙂

      October 17, 2017 at 13:13 Reply
  • Tatjana

    Great tips! I like the idea of setting aside 15 minutes each day to work on improving your blog. A lot of bloggers (including myself) are overwhelmed by the sheer amount of things you can spend time on. So chipping away 15 minute a day on improvements is easier to manage. Strive for progress not perfection.

    October 17, 2017 at 02:43 Reply
    • Maya

      I’m totally with you on that Tatjana. The “15 minute” rule helps take some of the pressure off!

      October 17, 2017 at 13:14 Reply
  • Jane

    This is a GREAT post! Thanks. I’m working on upping my social media strategy and need all the advice I can get. I came across you in an FB group, read your post, have opened several links to other posts you’ve written (which I’ll read after this) and have opted in to your freebie. All because you have a social media strategy.

    October 17, 2017 at 13:34 Reply
    • Maya

      Your comment just made my day! I am SO happy that you liked the post. Having a social media strategy is a game changer when it comes to promoting your content. Hope this helps you create your own! Thanks Jane! 🙂

      October 17, 2017 at 13:45 Reply
  • Perri

    I really need to focus on some of these tips! I’ve been working on Pinterest and joined some Facebook groups, which has been great! But SEO seems like a whole other minefield! I will check out your other posts on SEO and spend some time on it…. Like you said, I cant let it intimidate me 😉

    October 17, 2017 at 14:06 Reply
    • Maya

      It sounds like you definitely have the right mindset Perri! Social media is great to boost your traffic in the short term, but you should try to focus on SEO for the long term goals! 🙂

      October 21, 2017 at 15:43 Reply
  • Sharon

    Pinned! Love all of these tips. After reading your post I’m inspired more than ever to improve my blog! 🙂

    October 17, 2017 at 14:26 Reply
    • Maya

      That’s awesome Sharon! I’m glad that this post was able to inspire you! 🙂

      October 21, 2017 at 15:43 Reply
  • Argentina

    Great post! I am just starting to treat my blog like a business and definitely seeing the difference. You get what you put in 🙂

    October 17, 2017 at 14:34 Reply
    • Maya

      Absolutely, Argentina!

      October 21, 2017 at 15:43 Reply
  • Christine

    Great post! Thanks for the suggestions. I’ve been at this for about 5 months, and I’m always looking for ideas and suggestions to make my blog better. Very helpful!

    October 21, 2017 at 13:22 Reply
    • Maya

      If you set aside small blocks of time each day to work on your blog, you will only improve! Glad you found this post helpful Christine! 🙂

      October 21, 2017 at 15:44 Reply
  • Gabriella

    Hi Maya, this post is a blessing! It’s so hard to keep track of all of the things you need to be doing for your blog. While I’m excelling at one point, I’m lacking in another. I was actually planning on making a checklist of things to work on for my blog. This post covers a lot! Much of this post is going into my list. Thank you so much!

    October 21, 2017 at 15:38 Reply
    • Maya

      Thanks for the kind words Gabriella! Checklists are a GREAT way to stay focused while working on your blog. I’m glad that this post was able to help! 🙂

      October 21, 2017 at 15:46 Reply
  • Fumiko

    Thank you for good advice! Your ariticle is really easy to understand and practical! I’ve been struggling for blogging almost year. But It didn’t go well as I thought although I made a huge effort. I almost gave up about blogging , recently. Because it’s overwhelming! What’s more, I wasn’t sure if blogging could change my life in the end. But I’ll try again a little more!

    November 13, 2017 at 15:39 Reply
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