I’ll admit it.
Running your own blog can be a little overwhelming.
Sometimes, it seems like there are a million things you need to be doing!
Whether you want to write better content, get more traffic or make more money – it can be hard to know what to focus on first.
Before you start pulling your hair out, take a deep breath and know that you are not alone!
All bloggers feel overwhelmed sometimes.
I think it’s important that we help each other navigate through all the chaos!
Which is why I’ve decided to write a helpful list of 9 ways you can improve your blog TODAY. And although these methods are designed to help you boost your traffic and make money blogging, they will also help you become a better blogger.
And honestly, who doesn’t want that?
Let’s improve our blogs together!
HOW TO IMPROVE YOUR BLOG IN 9 EASY STEPS!
1. Treat Your Blog Like a Business
Before you start trying to improve your blog, you need to make sure that it was set up properly in the first place.
Your blog needs to look and feel professional. So, start treating it with some respect!
The first step is to get your own domain name and go self-hosted with Siteground.
I recommend Siteground for 3 major reasons:
- They are faster and safer than the majority of other blogging platforms.
- Their customer support is seriously amazing. 24/7 live chat anyone?
- You get a quick, painless and totally FREE website transfer
With Siteground, you can run your own blog for $3.95 a month. That’s less than the price of a drink at Starbucks. At least in Canada… those things are so damn expensive!
So, if you’re not self-hosted yet, snag a plan with Siteground and then read my step-by-step guide on how to start a successful blog.
And if you’re on the fence about whether or not hosting is worth it, check out this post I wrote that explores the benefits of both free and self-hosted blogging.
2. Develop Your Branding
I’m going to be honest with you.
In order for your blog to be successful, it has to look
Actually, it has to look better than nice. It has to look beautiful.
Start with your website theme. If you’re using a free one, it might be time to upgrade to a paid theme which will give you more customization options. Make sure it’s responsive, easy to navigate and mobile-friendly.
Then, work on developing your brand. Choose a couple different fonts and a set of complimenting colours to use across your blog and social media channels.
Get yourself a professional logo or header. You can try designing one yourself for free on Canva. But you might want to hire a graphic designer to create one for you on Fiverr. That is my go-to site for inexpensive yet high-quality online services!
3. Let Your Personality Shine
Not only is this going to make you a better writer, but it’s going to make you more relatable.
Even if you’re blogging about a serious topic, I can guarantee that your audience doesn’t want to read a stiff and lifeless article.
So, let your voice come through in your writing! Talk a little bit about yourself and share personal stories. Don’t be afraid to use slang or break grammar rules sometimes.
Basically, just try writing in the same way you talk. I find that dictating my posts out loud helps my writing sound more natural.
It might be difficult at first, but eventually, you’ll find your own unique style. And your readers will notice (and love you) for it!
4. Make Your Writing SEO Friendly
It seems like a lot of bloggers are clueless when it comes to SEO, or search engine optimization.
I get it. Just the word itself looks intimidating. But trust me, it’s important!
SEO will help bring you more traffic from Google. So, if you want to increase your blog traffic, you need to take SEO seriously!
Start by opening up my SEO Tips for Bloggers post.
It’s perfect for non-techie bloggers who need to learn the basics of search engine optimization. I cover everything from finding the right keywords to ensuring your images can be found in search engines too. And I give you some general tips on how to get your blog posts to rank high in search results.
5. Create a Better Social Media Strategy
Posting to your social media accounts whenever is just not good enough anymore.
If you want to gain traffic from social media and actually connect with your followers, you need to have a serious strategy in place.
The hard part is that every platform requires a different strategy.
Facebook: This platform is a fantastic way to get more traffic to your blog. But outside of Facebook groups (which I’ll talk about in my next point), it can be tough to get traffic to your Facebook page. My suggestion is to create a posting schedule and utilize the automatic scheduling tool on your page! And if you can afford it, you might want to try boosting your posts or running Facebook ads.
Twitter: If I’m being totally honest, I get the least amount of traffic from Twitter. But that doesn’t mean it’s not an important tool for bloggers. Twitter is a great place to connect with your audience on a more personal level. Share a behind-the-scenes look at your blogging process or daily lifestyle! Anything that helps your readers feel more connected to you. Twitter is also a great place to connect with other bloggers and share their content too!
Pinterest: This visual search engine has been an absolute game-changer in the blogosphere. If utilized correctly, it’s possible to totally skyrocket your traffic using Pinterest! I wrote an entire post about My Powerful Pinterest Strategy, which is a good place to start if you need to up your pinning game. And I also wrote a post about the Best Pinterest Group Boards for Bloggers. If you’re creating or changing your social media strategy, I highly suggest taking Pinterest more seriously!
Instagram: Never mind getting page views, it can be hard to even get new followers on Instagram! Which is why I think it’s important to focus less about the numbers on this platform. Try using Instagram simply as a way of connecting with your readers. Hop on Instagram Stories and casually talk to them.
6. Join Blogging Communities
And one of the best places to find blogging communities is Facebook.
Facebook groups are an invaluable tool for bloggers. They are a great place to ask questions, get feedback, meet other bloggers, promote your content and generally improve your blogging strategy!
I’ve actually created my own Facebook group called The Blog Nest.
Each day, there is a new thread that encourages you to share your blog content or social media channels. Plus, everyone is welcome to post questions and start discussions on the group wall. The result is an extremely welcoming and informative group. So, go ahead and join my Facebook group for free.
And if you’d like to find some more awesome Facebook groups, subscribe to my blog and I’ll send you a password to my exclusive content library, which includes a list of over 30 helpful Facebook groups for bloggers!
7. Grow Your Email List
If you haven’t already started an email list, then please do yourself a favour and start one. Like, right now!
Having an email list is so important. That’s because social media, search engines and algorithms in general are constantly changing. And you don’t really know how these changes are going to effect your traffic.
You know what doesn’t change?
Your email list.
It’s yours. It will always be available to you. And perhaps the best part is that your list is FULL of people who genuinely care about you and your blog.
I highly recommend using an email provider to grow your email list. I currently use Mailerlite, which is free for up to 1000 subscribers. They make it easy to design newsletters, forms and landing pages. Plus, their website is very user-friendly!
And to help grow your email list even faster, you might want to offer your subscribers a freebie related to your niche. This could be in the form of a checklist, printable, email course or ebook!
8. Create a Better Monetization Strategy
I’m going to go out on a limb here and just assume that at some point, you want to learn how to make money blogging.
Well, in order to do that – you’re going to need a good strategy!
Start by identifying your target audience and find out what kinds of products or services they are buying already. This should give you an idea of what types of products you can create yourself and what companies you can become an affiliate for.
Check out my latest income report for some monetization inspiration.
Once you have your affiliate links or services ready to go, try writing your blog posts AROUND these products. And not the other way around.
Don’t squeeze affiliate links into posts that aren’t relevant. Write a blog post with the intention of promoting a specific affiliate and things will flow much nicer.
The most important thing is to keep trying new things. If something isn’t working, change it. With enough trial and error, there’s a good chance you’ll learn how to make money blogging!
9. Invest in Your Blog
If you really want to improve your blog, then be prepared to invest more into your blog.
I’m talking more time, more effort and yes, more money.
Investing in your blog will help you grow your audience and create better content.
You can start by taking a look at The Ultimate Toolkit for Bloggers. This page is full of the tools and resources that I use to help run my blog. It’s basically my holy grail of blogging. And there might be something in there that could help you!
And, I know that for a lot of people, investing more time and money into your blog might be really hard. Just know, that you don’t have to do it alone!
There are plenty of bloggers out there who are going through similar feelings and are totally willing to help you out. Like, me! I would love nothing more than to help you reach your blogging and business goals.
If you’re not feeling totally confident with your blog, think about scheduling one of my brilliant blog audits! Find out more information about my blog audits here.
Blogging is a crazy, fun and extremely rewarding journey.
I’d be lying if I said that starting this blog hasn’t changed my life for the better.
And although some days, it can feel almost impossible to “make it” in this ever-changing online world – I promise that is totally possible.
Set aside a little bit of time each day to work on your blog. Even if it’s just 15 minutes. Work towards improving your content and strategies. Your readers will notice. And they’ll appreciate you for it.
Be sure to check out the rest of my >> blogging tips << if you’re feeling hungry for more information!
And, don’t forget to subscribe to this blog to get access to my secret content library! It’s full of blogging printables, checklists, stock photos and social media resources!