Blogging Tips, Featured

How to Start a Lifestyle Blog

You want to start a lifestyle blog.

But there is a ton of information floating around online and you’re feeling a little lost on where to begin!

Sound about right?

Well congratulations my friend. You’re in the right place!

In this clear and concise guide, I am going to walk you through the process of how to start your own lifestyle blog from scratch. The entire process is broken down into six simple steps and I’ve done my absolute best to make it quick and painless for you!

Today, we are going to go over things like finding your focus, choosing a name, setting up hosting, using WordPress and writing great blog posts!

So, get comfortable! Grab yourself a big cup of coffee and a notebook. Just imagine that by the end of today, you are going to have your very own blog!

Ready? Let’s do this!

How to Start a Lifestyle Blog In 6 Simple Steps

This post contains affiliate links, to find out more information, please read my disclaimer. If you have any questions or suggestions, please contact me.

Step One: Find Your Focus

A great blog is one that is written with a particular audience in mind. So, before you decide on the name or design for your blog, spend some time deciding what topics you want to write about and who you will be writing for.

Essentially, you want to identify your niche and target audience. The ideas might come to you immediately, but it’s okay if they don’t!

If you’re anything like me, you might be passionate about a few different topics and want to write about them all. In that case, just go for it! That’s one of the great things about starting your own lifestyle blog; you can write about almost any topic under the sun.

As long as you can say yes to these three crucial questions:

  1. Am I passionate about these topics?
  2. Will these topics help my audience solve a problem?
  3. Can I write high quality posts about these topics?

A lot of people start blogging with the intention to make money and quickly become burnt out when they realize how much work is actually involved with running a blog! If you can inspire an audience and write lots of content on your chosen topics, your blog will be as good as gold!

Related Reading: How to Choose a Focus for Your Blog

Step Two: Choosing a Domain & Blog Name

Choosing a name for your blog is like choosing a name for your business. It requires some serious thought and consideration!

In a perfect world, your domain name (the URL that people type out to visit your site) should be the same as your blog name. Mismatched blog and domain names can result in confusion and less traffic to your site! Just try your best to keep them the same!

Ideally, your blog name should reflect what you write about and who your ideal audience is. It should give new readers an idea of what your blog is all about before they even land on it!

Here are a few tips you should follow when choosing a name for your blog:

  1. Keep it short. You want your blog’s name to be memorable, but you also want it to be relatively easy for people to type out! Long and complicated blog names are never fun.
  2. Use Keywords. If you are writing about a specific topic, try including a related keyword in your blog name. If you write about budget fashion tips and your target audience women in their twenties, you could include words like “savvy” or “millennial” in your blog name.
  3. Go with .com. When you get your own domain name, you’ll have the option of choosing a custom domain extension, which is the last part of your domain. I always recommend sticking with the classic “.com” as this is what most people will type in when trying to find your website.

If you’re struggling to come up with a name for your blog, you can always do what I did: just use your first and last name as your blog name. There’s nothing wrong with it! Plus, it happens to be perfect for those who want to offer one-on-one services through their blog and/or write about several subjects.

Want to see if your blog name is available as a domain and on various social media channels? Head to and enter the desired name in the top bar. Scroll down to see which domains and social media channels are available.

Related: 13 Things to Do Before Launching Your Blog

Step Three: Setting Up Your Blog

This step is all about getting your blog set up online! To do that, you’ll need to choose a blogging platform and purchase website hosting.

While it is possible to start a blog for free, it will be better for you in the long run to go self-hosted with your own domain name. Otherwise, you won’t technically own your blog. So, this step is essential for those of you that plan on turning your blog into a business or making money with your blog.

For your blogging platform, I recommend using WordPress.

WordPress is easy to use, allows you to customize your site entirely and gives you access to some great plugins. And because it’s the most popular blogging platform, there are a ton of tutorials online to help you get started and learn the ropes.

How to Set Up Blog Hosting:

To get set up with blog hosting, I recommend using Siteground.

It’s the company that I personally use to host all of my websites and it’s the one I recommend to all of my fellow website-owners. In fact, Siteground is the #1 rated website hosting provider. And I think it all boils down to these three reasons:

  1. Speed. People do not like slow websites! If you want to ensure that people are reading your posts and actually staying on your blog, you need a website that loads fast. Siteground has some of the fastest speed loading times in the business!
  2. Safety. Due to their top security measures, Siteground is one of the official hosting company recommendations from WordPress. So, you can feel secure knowing that all of blog content is safe from any hackers or viruses.
  3. Customer Support. This is reason enough to choose Siteground over any other hosting provider. With 24/7 live chat support and virtually non-existent wait times, their customer support is like a dream! So, when something goes wrong with your website, you can rest assured knowing you’re in good hands.

The Siteground StartUp Plan only costs $3.95 per month. It’s the ideal plan for anyone receiving under 10,000 visitors per month.

Click here to start a blog with Siteground

And follow these steps to set up your account:

1. Choose your ideal plan. If you’re a beginner blogger, I recommend going with the StartUp Plan.

siteground referral code

2. Register your domain name. Enter your desired domain name into the box. If it’s available, you can register it with Siteground for around $12 per year. If you already have a domain name, plug that into the box instead. For those of you who already have a website under a different platform, you can take advantage of Siteground’s free website transfers by clicking off the little box.

creating domain with siteground

3. Enter your information. This is where you will provide all of your contact and payment information. You will also have the option of purchasing optional services. Decide at your own discretion, but I recommend keeping the privacy protection.

how to start a wordpress blog

How to Install WordPress:

Once your hosting is all paid for and you receive a confirmation email from Siteground, it’s time for you to install WordPress! Log into your Siteground account and you should be prompted with the Website Setup Wizard. It looks a little something like this:

installing wordpress with siteground

Click “Proceed” to start the WordPress installation.

If you don’t see the Setup Wizard after logging in, click on “My Accounts” in the menu bar of your Siteground account and then click on “Go to cPanel”. Next, click on “Wordpress Tools” and then “Wordpress Installer”. From here, you can click on “Install Now” to prompt the WordPress installation manually.

Continuing with the installation, you will be asked to enter in a username and password. Then, you will need to choose a theme – we will talk more about that in a minute. Pick any theme for now, you can easily change it later.

Once the account setup is complete, you will be shown a summary of all your information. Keep a record of this! You don’t want to forget your login information or admin URL.

How to Create a Custom Email with Siteground

Every Siteground hosting plan comes with an unlimited number of free email addresses for your domain name! To create one, log in to the User Area, click on “My Accounts”, go to your cPanel, click “Mail” and then “Email “Accounts.”

setting up email with siteground

Type in the email address you want and create a strong password. You also need to set the mailbox quota, which if you went with the StartUp plan, should be 2000MB per account.

When you’re finished, click “Create Accounts” and your new email address will ready for use.

You can access your mailbox through Mac Mail, Outlook or online through Webmail. To learn more about setting up the mailbox, check out Siteground’s helpful guide.

How to Set Up a SSL Certificate with Siteground

Another great thing about using Siteground to host your blog, is that you can take advantage of their free SSL certificates!

To install an SSL certificate onto your website, visit this tutorial and follow through with all of the instructions.

Admittedly, this part can be a little complicated. If you’re having trouble setting anything up, be sure to reach out to the Siteground support staff through online chat. They’re always available to help!

Step Four: Getting Started With WordPress

Log into your new WordPress account through your admin URL. It usually looks something like

Enter in your username and password. If you don’t remember your login credentials, check the welcome email you received from Siteground or contact them through live chat. They will be able to help you login!

Once you’re logged in, you will see the WordPress dashboard. It might be overwhelming at first, but it will become familiar to you quickly!

wordpress tips for beginners

On the left-hand side is where you can access most of your tools. Let’s go through a quick explanation of how to use some of the basic WordPress tools.


This is where you can organize all of your blog posts, categories and tags. Click on “All Posts” to view and edit everything. If you want to add a new post, click on “Add New.” From there, you can type out and create your first your first post! Don’t forget to create your categories and tags. These make it easy for visitors to navigate through your blog.


This area stores all of the media files and images you upload to your blog. Click on “Library” to see what media you already have stored and click on “Add New” to add a new photo to the library. After uploading a photo, you can change the size, titles and alt text.


Pages are an essential type of content for your blog. These will vary with every person but you may want to start out with an “About Me” page and a “Contact” page.


This section is pretty self-explanatory. You can read, reply and manage all of the comments that you get on your blog posts.


This is where you can customize the appearance of your blog by uploading a theme, designing the site and organizing menu bars. We will talk more about designing your site in the next step.


You can install various plugins to help your site run better and customize your software. Similar to apps, there is a plugin for almost everything!

Related Reading: 15 WordPress Plugins Every Blog Needs

Step Five: Designing Your Blog

At this point, your blog is all set up and ready for you to use! But, before you start telling all your friends and family about your new site, you should probably style it first.

That means it’s time to choose a theme. If you don’t know what a theme is, it’s basically like a template for you to use on your blog. Themes make it easy for you to design your blog!

The only problem is, there are literally thousands of themes for you to choose from. It can be a little overwhelming.

So, before you decide on just any ol’ theme, you might want to consider a few things first:

  • Do you want a slider on your homepage?
  • Where do you want your navigation bar to be located?
  • Are you going to add a shop/store feature eventually?
  • Do you want to create landing pages on your blog?

The list goes on.

But, I’m all about keeping things simple! So, in an attempt to prevent you from feeling too overwhelmed – I am just going to recommend one specific place for you to look for themes.

It’s called Bluchic and it’s one of the best places to find feminine WordPress themes that are geared towards bloggers and solopreneurs.

All of their themes are mobile responsive, e-commerce ready and beautifully designed. And all customers get access to personal service and support from Kathie and Andrew, the duo behind Bluchic.

feminine wordpress themes

Click here to browse all of the Bluchic themes. You can click on each one to learn more about it and view an actual demo of the site. My favourite is Maggie!

After you find and purchase your perfect theme, it will be delivered to you as a ZIP file. Do not unzip it! You will need to upload this file to WordPress. Here’s how:

  1. Click “Appearance” on the left-hand menu.
  2. Click “Themes” and then “Add New Theme”.
  3. Select the ZIP file, upload it and click “Activate”.

Now, your theme is installed and you’re ready to start customizing your website! Under “Appearance” in the left-hand menu, you will also find the “Customize” screen. That’s where you can update all of your preferences and change the colours and fonts.

And remember, it doesn’t have to be perfect, it just has to be done. You can always go back and improve your blog later down the road. For now, just focus on getting your blog up and running!

Related Reading: Best Themes for WordPress Blogs

Step Six: Blog Baby, Blog!

By this point, you know how to start a lifestyle blog, technically. We’ve gone over the process that’s involved with setting everything up, but we haven’t talked about one hugely important aspect of blogging: writing content.

Your first blog post doesn’t have to be anything special. Just write whatever you feel comfortable with! Remember, the great thing about starting your own lifestyle blog is the freedom that comes with being able to write about anything.

To help you stay productive, I highly suggest keeping a list of any blog post ideas. Anytime you feel inspired, write down all of your ideas. So that the next time you sit down to write a new blog post, you can refer to the list!

I actually keep a duplicate version of the blog post planner spreadsheet that I use in my free resource library. You can download it for free by signing up for my email list.

When you’re ready to start writing, click on “Posts” in the left-side menu and “Add New.” If you’ve used Microsoft Word or Pages in the past, this text editor looks similar. Use it to write, style your text, embed links and add photos.

Before hitting publish, remember to select a featured image for the post and add it to the appropriate categories.

Think of categories like broad topics for your blog. On this blog, I use the categories blogging tips, income reports, lifestyle and travel. All of my blog posts fit into one of those 4 categories. You can access them all from the menu bar above.

To help organize your posts in, even more, you can also add tags to your post. Tags are like words/phrases that describe your post. On this post, I could use tags like how to start a lifestyle blog and beginner blogging tips. Tags aren’t as necessary as categories.

Once everything looks good, you’re ready to hit publish!

Don’t forget to set up some basics areas on your blog too. You might want to consider doing some of these:

  • Write an about me page to describe what you and your blog are all about.
  • Put up a contact page that let’s readers know how to get in touch with you.
  • Write a small introduction for the sidebar. More on organizing your sidebar here.
  • Include a copyright in the footer.

Most importantly, have fun with your writing style! It’s totally acceptable to use abbreviations, slang and break some grammar rules in the blogging world. It’s all about letting your personality shine.

Related Reading: How to Write with Purpose, Poise and Passion

Final Notes

You’ve officially learned how to start a lifestyle blog!

But remember, this is just the beginning of a (hopefully) long and exciting journey. It’s up to you to continue to grow your blog!

I suggest that you focus on writing helpful content, using social media to begin driving traffic and start building an email list. If you do that, you will be well on the road to being a professional blogger in no time at all.

To help you continue on your journey, I’ve rounded up some helpful posts:

If you haven’t already followed through with all of the steps in this post, make sure you bookmark it for later or sign up for my free email course, which goes through all of the steps at a much slower pace.

Have any questions? Post them for me down below so I can help!


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  • Hira Ahmed

    Thank you for sharing this. Very helpful. If I had read this before setting up my blog I could have avoided a lot of mistakes.

    May 29, 2017 at 13:52 Reply
    • Maya

      Same here Hira! Hopefully this post can help someone when they are getting started!

      May 29, 2017 at 14:02 Reply
  • Liz

    This is very helpful! I wish I saw this before I started a blog, it would have helped so much.

    May 30, 2017 at 16:52 Reply
    • Maya

      Thanks Liz! I tried to cover all bases.

      May 30, 2017 at 16:54 Reply
  • ryan

    very thorough! Well done. It is crazy how easy it can be to get started if you actually know what you are doing.

    May 30, 2017 at 16:53 Reply
    • Maya

      Thanks Ryan. I think the trick with blogging is that you have to be very committed!

      May 31, 2017 at 17:47 Reply
  • Daisy

    Thanks Maya… It’s a great post!! And very useful.

    May 30, 2017 at 20:35 Reply
    • Maya

      Thanks Daisy! Glad you found it useful.

      May 31, 2017 at 13:12 Reply
  • Dionna Nicole Chambers

    Making money with my blog is the hardest part for me right now. I really want to create an online course because that is what my blog is – motivational content! So the next step is a course. Would love your insight and help !

    May 31, 2017 at 00:28 Reply
  • Rachel (LittleChefBigAppetite)

    This is such an awesome post, Maya!! Really helpful and easy to understand for newbies.

    May 31, 2017 at 15:18 Reply
    • Maya

      Thanks Rachel! Yes, I hope some newbies find it useful! 🙂

      May 31, 2017 at 15:35 Reply
  • Christie Moeller

    Great breakdown on the process! Super helpful for those just starting out!

    xoxo Christie

    May 31, 2017 at 16:03 Reply
    • Maya

      Thanks Christie!

      May 31, 2017 at 16:28 Reply
  • Ana

    This is a very handy post for those who are starting out. It’s a smart idea to start self-hosting from the beginning to avoid 3rd party restrictions which is the case of free and some paid platforms. WordPress is a great way to get a self-hosted solution up and running with basic knowledge. Super helpful for new bloggers.

    May 31, 2017 at 16:16 Reply
    • Maya

      My thoughts exactly Ana!

      May 31, 2017 at 16:32 Reply
  • Andrea Florescu

    Great advice and explanation of what it means to start an blog and how to start it. Super important for people to get the right advise. You did a good job explaining everything. I also agree WordPress is the best blogging platform and anybody can start a blog even if they don’t have experience.

    May 31, 2017 at 17:18 Reply
    • Maya

      WordPress is the best, isn’t it? Thanks Andrea!

      May 31, 2017 at 17:45 Reply
  • Mary

    This is helpful information and easy to follow. The recommended products are also of high quality. Thanks for sharing!

    May 31, 2017 at 17:39 Reply
    • Maya

      Thanks Mary!

      May 31, 2017 at 17:45 Reply
  • elena

    These are all great tips. When I was starting my blog I had to go through lots of post in order to learn the most important things I need. Thanks.

    May 31, 2017 at 20:12 Reply
    • Maya

      Thanks Elena! Starting your blog can be a little complicated, but very rewarding!

      June 1, 2017 at 04:42 Reply
  • Jenn

    This is a really thorough and useful guide! I like that you mentioned the importance of owning your content. I think that’s something people don’t realize enough.

    May 31, 2017 at 22:09 Reply
    • Maya

      Yes Jenn! And it’s important to do it from the start.

      June 1, 2017 at 04:43 Reply
  • shannon

    look at you! i would not have the patience for this! but what great information for everyone!!! xo

    June 1, 2017 at 12:54 Reply
    • Maya

      Thanks girl! It was definitely time consuming but totally worth it if I can help even just one person start a blog! 🙂

      June 2, 2017 at 05:54 Reply
  • Bethany

    Extremely thorough how to guide. I wish I would have read this before I started my blog. I did it the hard way!:)

    June 1, 2017 at 14:05 Reply
    • Maya

      Thanks Bethany! Same here. I’m going to try and document everything that I learn, make posts about it and (hopefully) help some other newbies!

      June 2, 2017 at 05:55 Reply
  • Courtney

    I love how detailed this post is! Great read ?

    June 1, 2017 at 14:39 Reply
    • Maya

      Thanks Courtney! 🙂

      June 2, 2017 at 05:55 Reply
  • Emily

    You have so much valuable information here! Such a wonderful resource for anyone who’ wants to start blogging!

    June 3, 2017 at 01:47 Reply
    • Maya

      Thanks Emily!

      June 7, 2017 at 08:49 Reply
  • Josh

    Great advice for beginners!

    July 1, 2017 at 16:34 Reply
    • Maya

      Thanks Josh!

      July 1, 2017 at 17:20 Reply
  • Claire - Heart Handmade UK

    Congrats! Where did you find most of your Bluehost affiliate sales came from? Was it a certain post in particular? Does your sidebar button get clicked much? Sorry lol I’m just curious 🙂 That’s a great amount of money for your first month

    July 2, 2017 at 15:33 Reply
    • Maya

      Thanks so much Claire! And that’s a great question. I got the majority of clicks through my SEO Tips for Bloggers post. That landed me two Bluehost sales and then I got one from the sidebar ad. If you have any other questions, feel free to ask! 🙂

      July 2, 2017 at 16:06 Reply
  • Erica M

    When I first started my website, it was so confusing. I didn’t understand anything. This is really helpful because it breaks everything down. I would have loved something like this at the beginning. I don’t have a lifestyle blog, but I think this applies to any blog. Or for me, I started my business first, and my blog shortly thereafter.

    July 23, 2017 at 18:56 Reply
    • Maya

      Thanks so much Erica! I hear ya. Starting a blog can be pretty overwhelming!

      July 25, 2017 at 20:36 Reply
  • Leslie D

    Hello Maya,
    Love the article. However, i had a question. After i login i’m directed to what looks more like a dash board with a lot of app-like icons. I’m not directed to a “Pick Your Theme” page. There is a button further down the screen, under “Website,” where i have the option to install WordPress and another button “Themes and Templates.” A bit confused here.

    September 7, 2017 at 17:59 Reply
    • Maya

      Hi Leslie!

      Did this happen today?

      The reason I ask is that Bluehost just changed their sign up process yesterday – and that’s when I updated this post. It sounds like you were taken directly to the “cPanel” on Bluehost, in which case, you’ll need to install WordPress. I can send you step by step instructions if you like?

      Just let me know!

      September 7, 2017 at 21:16 Reply
  • Greg

    Thank you. I really like how you explained it. I am very new to this and look forward to it.

    September 22, 2017 at 16:18 Reply
  • Paula Czerniavski

    Thank you for sharing this post, I found it really helpful!

    October 12, 2017 at 07:35 Reply
    • Maya

      Glad you found it helpful Paula!

      October 12, 2017 at 23:59 Reply
  • Connor Arsenault

    Hey Maya what’s up?
    I remember seeing this post a few months back and I searched it up again because I’ll be starting up a blog real soon. This post is very informative and I’m sure I’ll be referring back to it lots over the next while. All of your blog posts are super readable too and provide lots of relevant links. Good luck in Poland! We should talk soon!

    November 12, 2017 at 22:10 Reply
    • Maya

      Hey Connor!

      What a pleasant surprise to see you in the comments! 🙂 Thanks for the kind words, that honestly means a lot! If you have ANY questions at all about starting your blog, definitely send me a message. I’d be happy to help! And send me a link to your blog once it’s up so I can follow it.

      Heading out to Poland today! Hope you’re having an amazing time in France. We definitely need to catch up!

      November 14, 2017 at 14:40 Reply
  • Nerra Monae

    I will continuously come back to this site while creating my blog! VERY helpful content ??????

    December 27, 2017 at 19:58 Reply
  • Yexenia

    I just want to say, I’ve been on Pinterest for years and I never once commented on a website, but wow! I am amazed! I love all your tips & tricks! Super helpful! I need to start following more bloggers, fashionistas, etc. Thank you for this helpful information! <3

    April 7, 2020 at 03:05 Reply
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